Under the name SAD Art Rental, a television home-shopping set becomes a showroom for artworks. Presenters introduce art through the familiar promises of shopping television: special offers, convenient services and the transformation of an ordinary room into a gallery.
The installation brings the sales set into the exhibition space. Furniture, display screens, artworks and the blue studio backdrop place visitors between an art exhibition and a commercial broadcast, extending SAD’s fictional professional training programme into the promotion and rental of art.
Video
Five-minute excerpt with English subtitles.
See the full SAD School of Artists Development exhibition, 2020.