SAD School of Artists Development treats the art world as a field of professional training. Its fictional school offers guides, products and exercises that turn the habits of artistic success into a curriculum. In Cheongju, the project extended from the artist’s image and social skills to the promotion, sale and rental of artworks.
sadshop
The shop brings together SAD products and learning materials, adopting the forms of retail display and professional advice.
Greetings for Artists
2020 · Text vinyl on wall, speakers and interactive device · 1600 × 140 cm
Greeting Tote
2020 · Screenprint on cotton bag by the artist · 35 × 39 cm
Artist’s Plant, Artist’s Tent and Media Artist Starter Kit
Development and Application of Art Home Shopping
The project also used the format of television home shopping to rehearse the promotion and rental of artworks. SAD makes the promise of professional advancement visible through the language of training, sales and consumer products.